Sky has placed 900 UK roles at risk as it reshapes its business to compete with US streaming services, with a consultation expected to cut about 600 positions and redeploy 300. The latest round affects technology, product, and corporate teams and follows the launches of Sky Glass and Sky Glass Air.
Since early 2023, Sky has cut nearly 3,500 jobs, moving away from traditional satellite pay-TV toward internet-based products like Sky Glass and Sky Stream, which now account for more than 90% of new subscriptions. The cuts bring staff levels back to around 23,000, similar to when Comcast acquired the broadcaster in 2018.
Earlier reductions included 2,000 customer service roles and 800 installation jobs as viewers adopt plug-and-play streaming devices. Sky said it is investing in digital-first services, content, and next-generation products to strengthen its market position.
A recent deal with Warner Bros Discovery will bring HBO Max to Sky, ending its exclusive rights to the studio’s content.
