Novo Nordisk has launched the first GLP-1 weight-loss pill in the US at prices well below injectable rivals.
The once-daily Wegovy pill, approved just before Christmas, is the only oral drug mimicking the GLP-1 hormone.
Self-pay patients can access the starting dose for $149 a month, far cheaper than typical injections.
Higher doses will range from $199 to $299 monthly, while insured patients may pay as little as $25.
The pill offers a needle-free alternative to Wegovy and Ozempic injections.
Analysts say the move accelerates price competition with Eli Lilly.
Novo aims to regain market share after profit warnings and job cuts last year.
The pill is now available at major US pharmacies and telehealth platforms.
UK approval is under review, with a decision expected later this year.
Novo Nordisk Launches Wegovy Pill in US, Intensifying Weight-Loss Drug Price War
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